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What is Info. Memorandum?

  1. An information memorandum (also known as offering memorandum) is a document prepared by Biyr for your company to provide a comprehensive overview of your business to prospective investors. It essentially functions as your opening pitch to any prospective buyers.

Why is it required?

  1. The information memorandum is your chance to highlight the attractive investment opportunity by focusing on the positive aspects of your business and state the reasons your business is a good prospect. It is required as an essential tool to provide the potential investor comprehensive details regarding the business and provide the investment rationale
  2. It is the first major written description of the business your eventual buyer will have, so it’s well worth investing considerable time and effort into making sure the right message is conveyed.
  3. You must also ensure the document is an accurate representation and does not overstate or understate the crucial aspects of your business.

Biyr’s Information Memorandum Service

A detailed Information Memorandum developed by Biyr for selling a business will include typically the following key components:

1) Executive Summary

  1. Company overview
  2. Key financials and growth potential
  3. Transaction overview and purpose

2) Company Overview

  1. Background information
  2. Mission, vision, and core values
  3. Company history and milestones
  4. Organizational structure and ownership details

3) Market Analysis

  1. Market size, trends, and growth potential
  2. Competitive landscape and industry dynamics
  3. Target market segments and customer profiles
  4. Analysis of key competitors and market share

4) Products or Services

  1. Detailed description of offerings
  2. Unique selling propositions and competitive advantages
  3. Intellectual property or proprietary technologies
  4. Product development and innovation strategies

5) Sales and Marketing

  1. Sales strategies and channels
  2. Marketing initiatives and brand positioning
  3. Customer acquisition and retention strategies
  4. Key partnerships and distribution networks

6) Operations

  1. Business model overview
  2. Operational processes and capabilities
  3. Facilities and equipment
  4. Supply chain and logistics

7) Management and Organization

  1. Profiles of key management team members
  2. Organizational structure
  3. Employee statistics and expertise
  4. Corporate culture and values

8) Financial Information

  1. Historical financial statements (income statements, balance sheets, cash flows
  2. Financial projections and assumptions
  3. Key financial metrics and ratios
  4. Capital structure and debt overview

9) Growth Opportunities

  1. Expansion plans and strategies
  2. New product or service development

10) Potential synergies for acquirers

  1. Untapped markets or customer segments

11) Risk Factors

  1. Industry-specific risks
  2. Operational risks
  3. Financial risks

12) Regulatory and compliance considerations

13) Appendices

  1. Detailed financial statements
  2. Market research reports
  3. Product catalogs or technical specifications
  4. Patents or other intellectual property documentation
  5. Key contracts or agreements

Information Memorandum Pricing

Biyr provides 3 levels of services for developing Information Memorandums:
  1. Blue Club: which is a basic 3-4 page (A-4) memorandum outlining the detailes of the company
  2. Silver Club: which is a more detailed 15-17 page document with greater details of the company
  3. Gold Club: is a comprehensive 30-35 page memorandum with complete details for the transaction
Blue Membership

AED 2,500/-

  • Basic Information Memorandum
Silver Membership

AED 5,500/-

  • Detailed Information Memorandum
Gold Memership

AED 9,500/-

  • Comprehensive Information Memorandum

3) What does Biyr need from you to develop the Information Memorandum?

Biyr needs to access the crucial data and information for your business, so will need the following information but not limited to the following:

  • A brief overview of the company’s history and how it got to its current position?
  • Details regarding the capital deployed and total investments made along with all the shareholders of the company?
  • Details of how your company operates - what you sell, or what service do you operate? How do you buy raw materials? How do you produce the end result that you sell? How is your product bought and sold?
  • A brief overview on your company’s competitors, and what makes your company different?
  • Your reason(s) for selling the company?
  • Details of the premises you operate from? Are they owned, leased, or do you work from multiple locations?
  • Details of any staff you employ and the details of their contracts?
  • An outline of your customer base. Include details of your typical customer and any key customers who are particularly important to the business?
  • Illustrate the general financial health of the business by providing historic turnover and profit figures, details of the business's assets, and any company debts or other liabilities? Audited financial reports for the past 3 years, if available?
  • A future business projection for the business going forward, such as profit forecasts for the nest 3-5 years, if available?
  • Lay out your expectations regarding the selling price of the business, the terms of sale and desired time scales for completion?
  • Retailed legal documents for the business including but not limited to commercial or trading licenses, Memorandum of associations, tax filing etc.
  • Pictures of all shareholders with a Biodata, pictures of the business and other related assets and unique selling propositions for the business?